THE EFFECT OF SALIENCE AND DISPOSITION EFFECT ON STOCK INVESTMENT DECISIONS ON INVESTORS IN SURABAYA

  • Jessica Ratna Subandi Finance and Investment Program Faculty of Business and Economics, Petra Christian University
  • Sautma Ronni Basana Finance and Investment Program, Faculty of Business and Economics, Petra Christian University
DOI: https://doi.org/10.9744/ijfis.1.2.77-84
Keywords: Salience, disposition effect, behavior bias, investment decisions, investors

Abstract

This study aims to prove the effect of salience and disposition on investors' investment decisions in Surabaya. In addition, this study also seeks to see the effect of salience and disposition effect on investment decisions with the type of investor as a moderating variable. This type of research is quantitative research with associative methods and primary data sources. The data collection technique used a questionnaire. The data that has been collected is then processed using Partial Least Squares (PLS). The results showed that the salience and disposition effect had a significant influence on investment decisions. In addition, the types of investors weaken the relationship between the salience and disposition effect on investment decisions.

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References

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Published
2021-06-07
How to Cite
Subandi, J. R., & Basana, S. R. (2021). THE EFFECT OF SALIENCE AND DISPOSITION EFFECT ON STOCK INVESTMENT DECISIONS ON INVESTORS IN SURABAYA. International Journal of Financial and Investment Studies (IJFIS), 1(2), 77-84. https://doi.org/10.9744/ijfis.1.2.77-84
Issue
Vol 1 No 2 (2020): OCTOBER 2020
Section
Articles

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